The above link is an interesting article, again on the sort of negative groundswell that can arise from social media and the pressure put on companies to respond when consumers say they don't like what you are doing. Gap developed a new company logo and decided to roll out the new graphic last week (which is odd because a lot of companies focus on a gradual transition of logos so as not the confuse the public, preferring instead to alter it over time so that no one perceives a huge difference). However, Gap decided to unveil their new logo on their website in bold style, moving away from the logo Gap fans had come to identify and apparently, love with all their hearts.The new logo design, pictured bottom right in the image above, was met with outright mutiny in social media. Facebook and Twitter fans revolted, stopping just short of carrying guns and pitchforks to the Gap headquarters, and the new logo became the center of quite a bit of mockery. The most glaring mockery: probably a feature on site called Crap Logo Yourself allows you to make your own version of the hated logo using whatever word you'd like. So I wasted some time and did that for our course title...(See below). Go ahead and waste some time making your own...you know you're going to.
Gap decided shortly to remove the new logo (probably developed by a branding company for no small fee) and revert to their old, apparently stellar logo. My question is what do you think? Was this a publicity stunt to get Gap some attention and to have people profess their loyalty to the Gap they know and love or was it truly a marketing goof-up?
